GOOD RIBES
Packaging
Illustrator∙Photoshop
Packaging
Illustrator∙Photoshop
Good Ribes is the redesign of the popular blackcurrant beverage, Ribena. With my design team, we were tasked with taking an existing exotic food product to rebrand and repackage for an American audience. The requirements were simple: (1) be a product at least one of us tried, and (2) be a brand with a long heritage or an interesting story behind its creation. With both requirements met, this made Ribena, a popular blackcurrant beverage company from the U.K., the best product to rebrand and use as an anchor to reintroduce blackcurrants to an American audience.
